About 91 INDIA

91 INDIA is an Indian multi-category marketplace built to bring everyday products and services together on one convenient digital platform.

Our vision is simple — to make shopping, ordering, and accessing essential services easier for customers while creating new digital opportunities for local businesses, retailers, service providers, and entrepreneurs across India.

With 91 INDIA, customers can discover products and services across multiple categories, including Grocery, Food, Shopping, Medicines, Rentals, and Courier & Delivery services, all through one platform.

One Platform for Everyday Needs

91 INDIA is designed around the idea of convenience. Instead of using different platforms for different requirements, customers can explore multiple categories through a single marketplace.

Our platform aims to connect customers with local sellers, businesses, restaurants, stores, and service providers, helping make digital commerce more accessible at both local and broader levels.

Our Marketplace Categories

• 91 Fresh – Grocery and everyday household essentials

• 91 Food – Food, meals, snacks, restaurants and cloud kitchens

• 91 Fashion – Clothing, fashion and lifestyle products

• 91 Care – Medicines, healthcare and personal-care products

• 91 Rentals – Rental products and services

• 91 Parcel – Courier, parcel and delivery services

Our Mission

Our mission is to build a trusted, convenient and technology-driven Indian marketplace that connects consumers and businesses efficiently.

We aim to:

• Make everyday shopping and services more convenient

• Support local retailers, sellers and businesses

• Help businesses establish and grow their digital presence

• Provide customers with diverse products and services in one place

• Encourage technology-driven local commerce

• Build a scalable marketplace designed for the evolving needs of India

Built for India

India has a diverse customer base, thousands of local businesses and rapidly growing digital adoption. 91 INDIA is being developed with this diversity in mind.

From everyday groceries and food to fashion, healthcare, rentals and delivery services, our goal is to create a marketplace that can serve different customer needs while enabling businesses of different sizes to participate in the digital economy.

For Customers

91 INDIA is designed to provide customers with a simple way to discover products and services, compare available options, place orders and access participating businesses through a single digital platform.

We focus on convenience, choice, transparency and a user-friendly experience.

For Businesses & Sellers

91 INDIA also aims to provide opportunities for local businesses, retailers, restaurants, manufacturers, service providers and entrepreneurs to reach customers online.

Businesses can use the marketplace to showcase their products or services, connect with customers and participate in the growing digital commerce ecosystem.

Technology & Innovation

Technology is at the heart of 91 INDIA.

We are continuously working toward building a secure, scalable and user-friendly digital marketplace using modern technologies and evolving digital commerce practices.

Our focus is on creating reliable experiences for customers and practical digital tools for businesses.

Our Vision

Our vision is to build 91 INDIA into a trusted multi-category Indian marketplace where customers can discover everyday products and services and businesses can find new opportunities to grow.

We believe the future of commerce will be increasingly connected, digital and local — and 91 INDIA aims to be part of that journey.

91 INDIA — Apna Desh, Apna Store

One marketplace. Multiple categories. Built for India.

91 INDIA is operated by 91 INDIA ASARA PRIVATE LIMITED, an Indian company focused on developing digital marketplace and technology-enabled commerce solutions.